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What We Do

While every client situation requires a unique solution, all of our work is guided by basic principles. These principles, listed below, provide the foundation from which innovative strategies and plans emerge:


Clearly define target customers and their needs through the application of customer segmentation, market research and analysis
Build a deep and shared understanding of the brand and ensure consistent delivery across all customer points of contact (e.g., sales, marketing, product development, etc.)
Selectively extend the core business via new markets, new channels and new products/services

Fully execute on the market-driven strategies through integrated awareness-building, customer acquisition and retention programs


Manage innovation against strategic growth opportunity areas, applying strategic, operational and financial screens to facilitate decision-making

Demographics We work hard to dissect your demographics, create your identity, enhance your corporate image and stay ahead of the game.

Who are You Selling to? Business to Business Business to Consumer What are You Promoting?

Marketing Plans

Trade Show Displays

Marketing Consulting


Brochures\Website Hosting and Maintenance

Event Planning

Email Marketing

Phone:  518-225-5125
Email:  info@performancemarketingassociates.com
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